FOP meeting 2018

10th Focus on Practice Meeting

Collaboration 2.0 ā€“ Knowledge Management and Cultural Change in the Context of Digital Transformation

February 1-2, 2018

Otto Group HQ


With its 123 major companies and a presence in more than 30 countries across 4 continents, Otto Group has always put an emphasis to create a highly networked organization that allows for a constructive balance between corporate governance and the diverse needs of businesses and regions. As a major player in the massively disruptive retail sector, the company went early through massive digital transformation processes, leading to a unique strategy for future growth.

Managing the transition from a paper based mail order organization towards a fully digital retail group requires massive cross-boundary collaboration - a topic that will be seamlessly connecting with the theme of our recent annual summit.


Our 10th Focus on Practice meeting will provide insights on how to use collaboration to initiate, push and manage cultural change and digital transformation in a big organization, with special emphasis on cross-boundary knowledge management.

We particularly will discuss:

  • What kind of platforms are helpful

  • What kind of communication is needed

  • What kind of cultural change process is necessary

  • What role does knowledge management play in this context

As always at our FOP meetings, we will deep-dive into  the experiences of our host and compare them with practices and ideas from other ECLF companies.


Please REGISTER by November 30, 2017 by obtaining a "ticket" via eventbrite.




Meeting Venue

Otto Group Corporate HQ
Loft 6 Event Space
Werner Otto Strasse 1-7
Enter GATE 2 (Bannwarthstrasse)

22179 Hamburg



We have secured a room contingent at the

East Hotel
Simon von Utrecht Strasse 31
20359 Hamburg
Tel +49 (40) 3099 3447
Email for reservations:

The price is ā‚¬ 220 which includes room, dinner, and breakfast. 
Please take care of your own reservation using the code "ECLF".

Reservations must be made latest by November 30, 2017; rooms will be released after this date.



The meeting is free of charge for ECLF members.

Guests from member companies pay a 50% discounted fee of USD 600.
Guests from non-member companies pay a nominal fee of USD 1,200


Please REGISTER by obtaining a "Ticket" via eventbrite.

Please note that this is a member only event, limited to senior executives from large organizations. If your company is not a member, please do not register without first contacting ECLF at



Hosted by member companies, ECLF annual summits are the highlight of the year, bringing together ECLF members from more than a dozen of countries to engage in an intellectually and socially inspiring dialogue which is the hallmark of ECLF's culture.

Each conference is dedicated to exploring a strategic challenge of the practice.