Focus on Practice Meeting 2017

9th Focus on Practice Meeting

Digital Transformation Revisited

January 26-27, 2017

Google Offices - Central St. Giles
London, United Kingdom


Hosted by Google, the ECLF 2017 Focus on Practice meeting will be a unique opportunity to follow up on our Berlin conversations on Digital Leadership and Digital Transformation while, at the same time, provide insights into relevant practices from one of the world's digital leaders.
Due to space limitations at the Google offices, this meeting will be limited to 50 participants. ECLF members will have one guaranteed seat; additional seats from the same company will be waitlisted until the registration deadline and then allocated on a first come first serve basis.


Our 9th Focus on Practice meeting will provide a unique opportunity to experience the “Google Way” and its challenges first hand, in an open and unscripted atmosphere.  

We will continue our exploration of the challenges of Digital Leadership and Digital Transformation (DL/DT) by investigating some of the practices of Google in this domain, with special regard to Google’s leadership development activities.

We will also discuss and sharpen the design and the objectives of the ECLF consortium project on DL/DT which will be launched after the event. 

Please REGISTER by December 19, 2016 by emailing ECLF




Meeting Venue

Google Offices London
Central St. Giles
1-13 St. Giles High Street

London WC2H 8NU



Please be so kind to take care of your own hotel reservation. Here is a list of suggested hotels that are close to the venue (prices checked 11-27 2016):

  • The Hoxton Holborn  |  199-206 High Holborn |   GBP 119 (Euro 140)  |  weblink
  • Thistle Holborn – The Kingsley  |  Bloomsbury Way  |  GBP 187 (Euro 220)  |  weblink
  • Hotel Radisson Blue  |  9-13 Bloomsbury Street  |  GBP 215 (Euro 252)  |  weblink
  • Bloomsbury Hotel  |  16-22 Great Russell Street  |  GBP 220 (Euro 260)  |  weblink



The meeting is free of charge for ECLF members.

Guests from member companies pay a 50% discounted fee of USD 500
Guests from non-membner companies pay a nominal fee of USD 1,000.

To cover the costs for meals and catering at the venue we will charge each participant a logistics fee of USD 180 (Euro 170). Payment of the logistics fee confirms your registration.

You can download a credit card authorization form here.


Please note that due to space restrictions at Google the meeting will be limited to 50 attendees. Members have at least one guaranteed seat; additional seats will be waitlisted and then allocated at a first come first serve basis.

Registration deadline for guranteed seats is December 19, 2016. After that day, waitlisted seats will be allocated.

Payment of the logistics fee confirms your registration.



Hosted by member companies, ECLF annual summits are the highlight of the year, bringing together ECLF members from more than a dozen of countries to engage in an intellectually and socially inspiring dialogue which is the hallmark of ECLF's culture.

Each conference is dedicated to exploring a strategic challenge of the practice.