Annual ECLF Conference 2012

8th Annual ECLF Conference

Leadership in a Networked World

June 27 - 29, 2012

Santander Corporate University "El Solaruco" Boadilla del Monte
Madrid, Spain


It took only a few years for social media technology to emerge as a global transformational force with a fundamental impact on the cultural, political and economical system. This impact is particularly felt by large, globally distributed organizations, where the introduction of social media creates significant opportunities as well as challenges for leaders at all levels.

Many are excited about this technology that offers leaders and employees new ways of expression and communication via a plethora of platforms that drive participation and exchange. The horizontal character of social media naturally fosters cross-boundary communication and collaboration, tearing down the much lamented walls between functional and divisional silos. The proliferation of self-organized networks uproots the paradigm of vertical accountability and dramatically reshapes the relationship dynamics of an organization's internal and external stakeholder universe.

But this brave new world of ubiquitous connectivity does not come easy. Harnessing the power of social media requires a new and complex set of individual and organizational capabilities. It calls for a different type of leadership as well as new organizational models.

Conference Topic Overview

Based on these premises, our 8th annual ECLF meeting will explore questions such as:

  • How does Social Media change the context of Management and Organization, and what does this mean for leadership and the culture of leadership?
  • In light of this - how do we need to redefine leadership and the related skills? How do we develop leaders in this connected world?
  • How does this impact the identity of the L&D profession? How does this impact the stakeholder relationships?
  • What does the learning function have to learn for its own practice? What new skills and capabilities are required?
  • What is the role of technologies in this new scenario? How can we develop the necessary literacies to capitalize on it?


As always, the three days are designed as a highly interactive and collaborative mix of top level expert input , case studies from our members, and peer-to-peer exchange. Some highlights:

  • Ron Ricci, EVP Corporate Positioning at Cisco Systems and co-author of the recently published book "The Collaboration Imperative" will talk with us about Cisco's journey of emphatically leveraging social media technology, and the challenges that come with it. Following his input, Cisco's EMEA Head of Learning Gianpaolo Barozzi will help us gaining a deeper understanding of the Cisco experience.
  • Joseph Pistrui, Professor of Entrepreneurship at IE Business School, will discuss with us how leaders can leverage our increasing interconnectedness to capitalize on possible productive strategic opportunities in disruptive and ambiguous contexts.
  • Sylvain Newton, General Electric's Global Head of Leadership Learning will review the evolution of GE's learning ecosystem and leadership philosophy, and Crotonville's expanding role in creating competitive advantages and opportunities for the global GE workforce.
  • Our host and Santander's CLO Amudena Rodriguez Tarodo will guide us through the stunning complex of Santander's Financial City and talk about "El Solaruco 3.0", the ambitious project to create a totally networked Corporate University.
  • Sebastian Kolberg, Bayer's Global Head of Learning will discuss with us a brand new Leadership Development initiative that involves the company's Board and 89 countries.
  • uilding on the above inputs and discussions, 5 Topical Round Tables will investigate the impact of these new realities on the Learning Function and provide a guide for addressing the challenge beyond our conference
  • Also, as always, we will have our popular peer-to-peer Focus on Members Issues session
  • ...and ample time for informal conversation, for instance with a Gala Dinner in a Historical Convent turned top Spanish restaurant.





Hosted by member companies, ECLF annual summits are the highlight of the year, bringing together ECLF members from more than a dozen of countries to engage in an intellectually and socially inspiring dialogue which is the hallmark of ECLF's culture.

Each conference is dedicated to exploring a strategic challenge of the practice.